Quick Info
Type: Korean street drinking (Pojangmacha / Bars)
Price: ₩15,000–₩30,000 (≈ $11–$22)
Area: Jongno / Ikseon-dong
Nearest Station: Jongno 3-ga Station (Exit 4)
Best Time: 7PM – 12AM (Peak: 8PM–11PM)
Closing Time: Around 1–2AM
Vibe: Outdoor street drinking + social nightlife
Introduction – 종로 3가 포차거리
In the past, Seoul’s nightlife was centered around areas like Gangnam, Sinsa-dong, and Hongdae.
But recently, more locals are heading to Jongno and Ikseon-dong, where traditional street-style drinking culture is becoming popular again.
This area attracts young men and women as well as office workers, creating a lively and energetic atmosphere. On busy nights, outdoor seating fills up quickly, and it’s common to see people casually chatting between tables.
Food options here are usually simple and slightly more expensive compared to regular restaurants, so many locals prefer to eat first — often at Korean BBQ spots in Ikseon-dong — and then come here for a second round of drinks.
Most places stay open until around 1–2 AM, and taxis are easy to find, making it convenient to enjoy a late night out.
Google Maps:
👉View Jongno 3-ga Pocha Street (Exit 6) Location & Walking Directions on
Spot 1 – Siseon (Ikseon-dong) -종로 익선점 시선
What to Expect
Outdoor seating with lights (야장 분위기)
Trendy and lively atmosphere
Young crowd and social vibe
Menu Highlights
Sashimi sets (₩20,000–₩38,000)
Fried snacks & skewers
Highballs / Beer / Soju
Location
23, Donhwamun-ro 11-gil, Jongno-gu, Seoul
3–5 min from Jongno 3-ga Station Exit 4
Google Maps:
Fastest Way to Jongno 3-ga Pojangmacha Street – Best Street Food & Bar Area in Seoul
Best for 2nd round or late-night drinks
Spot 2 – Bokho Pojangmacha – 종로 3가 복호포차
What to Expect
Classic Korean pojangmacha style
Indoor + outdoor seating
Loud, lively, and social
Menu Highlights
Mala xiang guo (₩25,000)
Fried chicken / shrimp (₩20,000)
Pancakes & spicy dishes
Location
30, Donhwamun-ro 11-gil, Jongno-gu, Seoul
1–2 min from Exit 4
Google Maps:
Fastest Way to Jongno 3-ga Pojangmacha Street – Best Street Food & Bar Area in Seoul
Great for both food and drinks (1st or 2nd round)
Spot 3 – Geobuk Super – 종로 3가 거북슈퍼
What to Expect
Authentic local street drinking vibe
Outdoor tables (핵심 경험)
Young locals and office workers
Menu Highlights
Fish cake soup (₩15,000–₩20,000)
Spicy pork / stir-fried dishes
Fries & cheese sticks (₩10,000–₩15,000)
Location
34, Donhwamun-ro 11-gil, Jongno-gu, Seoul
About 1 min from Exit 4
Google Maps:
Fastest Way to Jongno 3-ga Pojangmacha Street – Best Street Food & Bar Area in Seoul
Best place to start your night
How to Enjoy Jongno Nightlife
Order soju + beer → mix them (Somaek)
Share food with your group
Visit 2–3 places in one night (common in Korea)
Outdoor seating is best when it’s not raining
On busy nights, you’ll often see people casually chatting with nearby tables — part of the local social culture.
Final Thoughts
Jongno offers one of the most authentic nightlife experiences in Seoul.
It’s not just about drinking — it’s about sharing food, enjoying the atmosphere, and experiencing local culture.
This area also has many affordable hotels within walking distance, making it a perfect base for exploring the city.
From Gyeongbokgung Palace to Jongmyo Shrine and Gwangjang Market, you can enjoy food, nightlife, and sightseeing all in one day.
More Places to Eat in Jongno
• Visit Meongseokjip Ikseon-dong for crispy stone-grilled pork belly with rich kimchi flavor
3 Best Korean BBQ in Ikseon-dong – Must-Try Pork Belly Near Gyeongbokgung Palace
• Visit Oyang Sikdang for deep, comforting kimchi stew loved by locals
$7 Best Kimchi Stew Near Gyeongbokgung Palace – Local Hidden Gem in Jongno
• Visit Daesungjip for a collagen-rich beef soup perfect for hangover recovery
Best Healthy Korean Soup near Gyeongbokgung Palace – Michelin Dogani Tang
• Visit Gwanghwamun pasta spots for one of Seoul’s most popular Italian dining experiences
Nearby Attractions in Jongno
• Visit Gyeongbokgung Palace for stunning royal palace views and one of Korea’s most iconic landmarks
Best Things to Do in Gyeongbokgung Palace – 1 Day Itinerary, Hidden Spots & Local Food
• Visit Jongmyo Shrine for a peaceful UNESCO heritage experience
Watch the Royal Ancestral Ritual Ceremony at Jongmyo Shrine in Seoul Traditional Cultural Performance You Can See Live (2026)
• Visit Seochon Village to explore hidden local restaurants and quiet traditional streets
Things to Do in Seochon Seoul – Hidden Alleys Near Gyeongbokgung Palace
• Visit Bukchon Hanok Village for the best photo spots with traditional Korean houses
Best Things to Do in Seochon Near Gyeongbokgung Palace – Hidden Local Area Guide
• Visit Ikseon-dong Hanok Village to enjoy trendy cafes and modern Korean street culture
Best Cultural Experiences in Insadong – 8 Traditional Things to Do Near Gyeongbokgung Palace
• Visit Gwangjang Market for famous Korean street food — especially yukhoe (raw beef), a must-try experience
Top 5 Street Foods in Gwangjang Market You Can’t Miss
Practical Information
Google Maps:
👉View Jongno 3-ga Pocha Street (Exit 6) Location & Walking Directions on