Quick Info
- Location: Around Jongno, Seoul
- Food Type: Korean Fish-Shaped Pastry (Bungeoppang)
- Also Called: Ingeoppang (Carp Bread)
- Price: Usually 3 pieces for ₩3,000 or 2 pieces for ₩2,000
- Filling Options: Red Bean / Custard Cream / Pizza Cheese
- Best Time: Fall & Winter
- Best For: Korean street food lovers, quick snacks, winter walks
- Atmosphere: Small local snack stands around Jongno streets
- Waiting: Usually short, but can get busy during cold evenings

✔ Google Maps Location:
👉 View Bungeoppang Street Snack Location & Walking Directions on Google Maps
Introduction – 붕어빵 계란빵 한국 길거리 간식
If you want to try a real Korean street snack while exploring Jongno, Bungeoppang is one of the most popular local foods during colder seasons in Seoul.
These fish-shaped pastries are sold at small street stands around Jongno, and the locations are often random depending on the season and the vendor.
In Korea, some people also call it “Ingeoppang” because the shape looks similar to a carp fish.
Bungeoppang is a simple and affordable Korean street snack that almost everyone in Korea enjoys.

Warm, cheap, and comforting, it is one of the most common winter street foods in Seoul.
It is also easy to eat while walking around the city, making it perfect for travelers exploring Jongno, local markets, and nearby attractions.
Crispy Outside, Soft Inside
One reason why Bungeoppang is loved by so many people is the texture.
The outside becomes crispy and lightly toasted, while the inside stays soft, warm, and moist.
Depending on the filling, you can enjoy different flavors such as:
- Sweet red bean paste
- Creamy custard cream
- Savory pizza cheese
The traditional red bean flavor is the most common, while custard cream is especially popular with first-time visitors and younger travelers.
Simple but Surprisingly Delicious

Like waffles or Korean walnut pastries, Bungeoppang is a simple snack that you can easily enjoy while walking around Jongno.
Even though it is a small and inexpensive street food, the flavor is surprisingly satisfying and memorable.


The crispy outside and warm, soft filling make it one of those Korean snacks that many visitors end up loving after the first bite.
A Street Snack Loved by Almost Everyone
Unlike spicy or strong Korean dishes, Bungeoppang is a snack with very little dislike among locals.
The flavor is soft, sweet, and simple, making it easy for almost anyone to enjoy.
Because it is inexpensive and filling, many Koreans grab Bungeoppang during winter walks, after school, or while commuting home.
For travelers, it also becomes a fun local food experience that feels closely connected to everyday Korean street culture.
Ordering & Price Tips

Bungeoppang is usually sold as:
- 3 pieces for ₩3,000
- Or 2 pieces for ₩2,000
Depending on the filling or size, the price may vary slightly.
Most menu signs usually show:
- Quantity first
- Price after
For example:
- 3 pieces – ₩3,000
- 2 pieces – ₩2,000
This makes it relatively easy for foreign visitors to order.
How to Order Bungeoppang in Korea

When ordering Bungeoppang in Korea, you can simply say the Korean words using English pronunciation.
Examples:
- “Bungeoppang se gae juseyo”
→ 붕어빵 3개 주세요
→ “Three Bungeoppang, please.” - “Bungeoppang samcheon won eochi juseyo”
→ 붕어빵 3천원어치 주세요
→ “Please give me 3,000 won worth of Bungeoppang.”
Most street vendors in Jongno will understand simple Korean pronunciation like this even if you do not speak Korean fluently.
Why Travelers Love Bungeoppang
Foreign visitors often enjoy Bungeoppang because:
- The fish shape looks unique and fun
- Easy to try for first-time visitors
- Warm snack during cold weather
- Cheap and convenient street food
- Feels very local and authentic
Especially around Jongno, Gwangjang Market, Ikseon-dong, and Cheonggyecheon, Bungeoppang matches perfectly with Seoul’s winter atmosphere.
Final Thoughts
If you want to experience a simple but authentic Korean street snack in Jongno, Bungeoppang is one of the best foods to try.
Crispy outside, soft inside, and filled with sweet or savory flavors, it is a small snack that many travelers remember after visiting Seoul.
More Places to Eat in Jongno
1️⃣ Visit Korean BBQ Near Gyeongbokgung in Jongno
Try charcoal-grilled pork belly, galbi, and Korean BBQ buffet restaurants near Gyeongbokgung Palace
$15 Korean BBQ Buffet in Jongno Near Gyeongbokgung Palace – All-You-Can-Eat
2️⃣ Visit Ikseon-dong Samgyeopsal Restaurants in Jongno
Enjoy trendy Korean pork belly restaurants hidden inside Ikseon-dong alleys
Best Korean BBQ in Jongno – Crispy Pork Belly with Kimchi in Ikseon-dong
3️⃣ Visit Ikseon-dong Outdoor BBQ Streets in Jongno
Experience Korean night dining culture with outdoor pork BBQ and late-night street vibes
Best Korean BBQ in Jongno – 3 Must-Try Pork Belly Spots in Ikseon-dong Near Gyeongbokgung Palace
4️⃣ Visit Dakhanmari Alley in Jongno
Try Korea’s famous whole chicken hot pot near Dongdaemun and Jongno
Best Dakhanmari in Jongno – 3 Must-Try Korean Chicken Soup Spots
5️⃣ Visit Korean Dakgalbi Restaurants in Jongno
Enjoy spicy stir-fried chicken with cheese and fried rice in local Korean restaurants
10 Best Restaurants in Jongno, Seoul: Must-Try Dakgalbi & Korean Food Near Gyeongbokgung Palace
Nearby Attractions in Jongno
1️⃣ Visit Gyeongbokgung Palace 1 Day Guide in Jongno
Explore palace views, local food spots, hanbok experiences, and nearby hidden attractions around Gyeongbokgung
Best Things to Do Near Gyeongbokgung Palace – Hidden Food Spots & 1 Day Seoul Itinerary (2026)
2️⃣ Visit Jongno 1 Day Walking Itinerary in Seoul
Enjoy a full walking course through palaces, markets, cafes, and local streets in Jongno
Jongno 1 Day Itinerary Near Gyeongbokgung palace – Palaces, Street Food & Hidden Spots
3️⃣ Visit Jongmyo Shrine in Jongno
Discover Korea’s historic royal ancestral shrine and peaceful traditional atmosphere
Watch the Royal Ancestral Ritual Ceremony at Jongmyo Shrine in Seoul Traditional Cultural Performance You Can See Live (2026)
4️⃣ Visit Gwanghwamun Square in Jongno
Experience Seoul’s famous cultural square with night walks, events, and city views
Things to Do at Gwanghwamun Square with Free K-Pop and Cultural Experiences
5️⃣ Visit Changdeokgung Palace in Jongno
Explore the beautiful Secret Garden and traditional Korean palace architecture
Changdeokgung Secret Garden Walk – Thing to Do Near Gyeongbokgung Palace
Practical Information
✔ Google Maps Location:
👉 View Bungeoppang Street Snack Location & Walking Directions on Google Maps
https://www.google.com/maps/dir/?api=1&origin=My+Location&destination=Jongno+Seoul+Bungeoppang
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